About

The Architect-
Storyteller

I am Tạ Phương Linh, art director and fashion designer. I am an architect of systems that tell stories. My tools are artificial intelligence, pattern, and discipline. With them, imagination costs the earth nothing, and convention holds no authority.

Ta Phuong Linh in a black silk blouse, studio portrait in profile
Hanoi, in the atelier

Creativity should never come at the expense of the planet. A beautiful idea should never die because of a budget. My designs speak for the things people have not yet found words to say. They speak of the era we live in, and of the world within us.

I prioritize beauty, and I answer to the practicalities of life. Softness beside strength. Experiment before convention. I refuse confinement to any framework.

Four pillars

Design philosophy

Editorial Restraint

Typography leads; white space is structural; the page reads as a publication.

Architectural Form

Structure before ornament; silhouettes built the way buildings are.

Material Memory

Texture as emotional anchor; material carries cultural memory.

Quiet Technology

Technology as quiet atmosphere; machines treated as poetic objects.

Fewer mistakes. Deeper meaning.

The promise every system I build must keep

Experience

2023 - present

Jan 2026 - present

Freelance Art Director - Aloha Baby Studio

Leads and trained a team of six on generative AI, reaching full AI integration in pre-production. Reduced physical production costs by 40 percent and doubled shooting capacity to 14 concepts per month through AI and in-house fabrication. Ongoing research: Claude AI for automated research and material moodboard workflows, and an automated prompt system for virtual character integration.

Mar 2023 - Aug 2024

Set Designer - Aloha Baby Studio

Promoted from assistant to set designer within five months. Built creative sets for fashion lookbooks and commercial shoots; managed production operations and monthly budgets.

Honors & awards

03

Education & skills

CV

Education

London College for Design & Fashion, Hanoi (2024-2026). BTEC HND, Fashion Design. 165 BTEC credits completed, 75 in progress for the Final Project. Distinction in 8 of 10 core modules (Individual Project, Fashion & Textiles Practices, Pattern Cutting); Young Design Talent Scholarship, 40 percent of tuition.

Hanoi Architectural University (2021-2024). Industrial Art, Fashion Design. GPA 3.08 of 4.0, 96 credits. Top modules: Fashion Creation 2 (9.2/10), Accessories Design (9.0/10), CLO3D computer-aided design (9.0/10).

Certificates: Donghua University, Digital Virtual Fashion (2023); Parsons, Fashion Design and Fashion Systems (2021); Bocconi, Management of Fashion and Luxury (2021); MoMA, Fashion as Design (2020).

Skills

Collection development · Material research · Garment construction · Fashion illustration · Set design and styling · Art direction

Technology

CLO3D · Adobe CC · Pattern making in Illustrator · Midjourney / Nano Banana · Veo / Kling

Download CV (PDF) ↓